Building an Online Program for Holistic Nutrition
- Jack Dicker
- Feb 17
- 3 min read
Updated: Mar 31
Watch the video now to see the full website in action.
Types of Business: Holistic Nutrition Coaching and Wellness Programs
Holistic nutrition coaching offers a comprehensive view of health. It combines the body, mind, and spirit for overall well-being. Purely Nourishing aims to support busy mums in their journey to better health. The program provides practical tools for achieving wellness goals.
Wix Features Used for Success
Creating a successful online program requires the right tools. Here are some features we integrated into the Purely Nourishing website:
Custom website design
Online program integration
Private membership areas for 1-to-1 clients
Automated booking system
Newsletter signup and lead capture automation
Events page and workshop management
Mobile and tablet responsive design
These features enhance user experience and make it easier to manage the business effectively.
Packages Utilized for Development
This project was delivered through my Brand Identity Process and Digital Presence packages. These offerings ensured a smooth transition for Purely Nourishing as it established its online presence. We focused on strategies that not only supported business growth but also improved customer engagement.
Introduction to Purely Nourishing
Hannah Barth founded Purely Nourishing to provide holistic nutrition coaching. Through community support and structured online programs, she aims to help mothers achieve sustainable health. Hannah had a strong vision but needed a refined brand identity and website to support her multiple offerings. These ranged from one-on-one coaching to community-driven wellness activities.
Brand Identity: Laying the Foundations
Establishing a clear brand identity is crucial for any business. For Purely Nourishing, this step was essential. It helped shape the entire digital experience.
We focused on several key areas:
Core Values: We positioned Purely Nourishing as a brand that promotes achievable wellness, avoiding fads or extremes.
Offerings: We streamlined Hannah’s services for clarity and accessibility.
Key Messages: Every interaction was aligned with Hannah’s approachable and knowledgeable tone.
Brand Tone of Voice: We balanced professional guidance with friendly relatability, making it accessible to the audience.
Press Kit: This included foundational brand assets for consistent presentation across various platforms.
Competitor Analysis: We examined the online nutrition coaching landscape to differentiate Purely Nourishing.
Market Positioning: We prioritized real, sustainable changes over quick fixes.
Target Audience & Buyer Personas: We pinpointed busy mums who needed structured, digestible content.
Streamlining Services: We ensured that Hannah’s coaching and programs were scalable and personal.
By laying these foundations, we ensured all designs and user experiences align with Purely Nourishing's mission.
The Branding Stage and Its Impact
While we did not create the branding from scratch, we worked collaboratively to create a cohesive identity. By focusing on Hannah's vision, we refined the tone and color scheme, ensuring every visual element appeals to her target audience. We collaborated on effective logo integration to enhance the brand's digital experience.
The Website Design and Build
The design process prioritized mobile and tablet compatibility. The website adapts to different screen sizes, ensuring a smooth user experience.
Our design focused on warmth and welcome. It guides visitors easily through one-on-one services, online programs, and community groups. The structure encourages long-term client engagement and retention.
Wix Features That Streamlined the Business
To enhance user experience and streamline operations, we integrated various features:
Private Membership Areas: These areas provide 1-to-1 clients with exclusive access to coaching materials.
Structured Online Programs: Users can follow guided courses and track their progress.
Automated Booking System: Scheduling consultations and coaching sessions has never been easier.
Lead Capture Automation: Newsletter signups and program inquiries are seamlessly stored and managed.
An Events Page and Workshop Booking System: This allows Hannah to host and manage group sessions effortlessly.
The Outcome and Next Steps
The result is a versatile, scalable digital platform. Hannah can:
Expand her wellness programs and community support offerings.
Automate key business processes to improve client experience and reduce administrative work.
Maintain a consistent and approachable brand identity that resonates deeply with her audience.
With the website established, Hannah is ready to grow her nutrition coaching business and enhance community engagement efforts.
Check out Purely Nourishing → www.purelynourishing.co.uk
TESTIMONIAL
I worked with Jack at the very early stage of my business… just an idea you could say! He really helped me lay out the foundation of my business from ideal customer, values, visions, and mission statement. It's like you don't know you need it until you have it, and then you can't believe you tried to do it without it! Thanks so much. - Hannah Barth
Interested in a Similar Transformation?
Learn more about how my consultancy services can help you refine your brand and build a strategic online presence at Jack Dicker Consultancy - About Me.
If you’re looking to refine your brand identity, develop a professional online presence, or streamline your business with a custom website, let’s chat!
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